Star Citizen Adverts

2014-11-03

One aspect of Star Citizen's marketing is genius, the ship adverts.

When you are marketing a game it is really difficult. What do you tell the potential players? More graphics, more spaceships awesome fun? Pulling this off is really hard, without coming over as a cheesy use care sales pitch. The best so far are the cinematic trailers, but these are often lauded for their lack of actual game footage.

In contrast the Star Citizen's ship adverts are a pure strike of genius. Although technically speaking they are "just" a cinematic trailer, but they interact with the audience in a different way. In no point is it mentioned that a game called Star Citizen exists; they are designed to appeal to actual (functional) 30th century potential ship buyers. The result is that they fell authentic without having the "meh, it's just a cinematic trailer" vibe.

But finally the master piece is the Top Gear reimagining of Galactic Gear. The brilliance is not only marketing, entertainment.

Was this a post that sole purpose was to embed the awesome trailers? I am not telling.